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21 Jun 20211 minute read

CBI outlines datacomms barriers

ECAtoday
CBI outlines datacomms barriers

The Gigabit Take-up Advisory Group (GigaTAG) including the CBI, Which? and the FSB, has developed a set of recommendations to the government to help support migration to gigabit-capable networks.

The GigaTAG was tasked with developing recommendations to support consumer and business migration to gigabit-capable networks and the services they deliver, as soon as possible. The report aims to ensure that the wide-ranging benefits of these networks are realised. 

From a business perspective, the report identified three key barriers to gigabit adoption: 

  1. Lack of understanding of the benefits of gigabit-capable broadband 
  2. Limited business awareness of what gigabit-capable broadband is 
  3. Lack of digital skills currently available to adopt gigabit-capable technology

At the request of the Department for Digital, Culture, Media and Sports (DCMS), the GigaTAG has outlined its final recommendations, these include:  

  • Ofcom and the broadband industry to work together on clear and common terminology to cut through advertising jargon and describe gigabit broadband and its benefits in straightforward terms 
  • As part of its work to improve the clarity of information, a proposal for Ofcom to assess the role that a “gigabit-ready” labelling scheme could play in increasing consumers’ and businesses' understanding of gigabit-capable broadband  
  • Enlist the help of local authorities in an effort to raise awareness and promote the benefits of upgrading to gigabit broadband at a local level. At the right time, the government should also undertake its own nationwide awareness-raising - leading a coalition of stakeholders to work together on a national campaign

For more information and to download the full report, click here

ECAtoday

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