Electricians missing out on social media
A new survey of UK tradespeople conducted by IronmongeryDirect has found that, while almost half (45 per cent) of electricians on social media have found work through it, more than 8 in 10 (81 per cent) said they had ‘no idea’ how to use social media channels to boost their business.
Charlie Carlton, head of digital at IronmongeryDirect, said to Electrical Review, “Whether you’re a start-up looking to increase brand awareness, or a larger firm trying to expand, most trade businesses can benefit from being on social media, so it’s definitely worth creating accounts if you don’t already have some.
“For those who already have social channels, our research has shown that the majority aren’t currently getting the most out of them. However, it doesn’t take that much time or effort to create a basic profile that can start to pick up work.”
The survey also found that only a quarter (25 per cent) of trade businesses ask for online reviews and just over a quarter (26 per cent) believe that positive comments can directly lead to more custom. However, 21 per cent of tradespeople worry about receiving negative reviews and the impact they might have.