Formula E partners with the BBC
The increasingly popular motorsport Formula E has entered an exclusive partnership with the BBC to produce a set of online films to bring the all-electric motorsport to a new, digital audience. The films will showcase fan stories from behind the scenes of the 2020/21 ABB FIA Formula E World Championship.
Jamie Reigle, chief executive of ABB Formula E, said, “BBC Global News is the perfect partner for Formula E as they share our philosophy of delivering engaging and topical entertainment while considering its impact on our planet and global community.”
Sean O’Hara, executive vice president of advertising for BBC Global News, added, “The fans are at the heart of any sport and Formula E has a highly engaged and unique global following - much like the BBC. This landmark partnership with Formula E represents a new kind of film production for us and we’re excited to shine a spotlight on Formula E’s passionate supporters by uncovering their remarkable tales and using our unrivalled storytelling skills to share them with the world.”